Media, Marketing and Ad Ideas
Ideas on advertising and marketing through innovative use of the media, especially the Internet. By use of Search Engine Optimization and creative writing, your business can reach out to millions of customers without the expense of traditional media channels. Contact us for more information on how you can reach customers with more impact and less cost.
Missing The Boat
The Internet is the ultimate avenue for advertising and marketing – and I don’t mean banner ads. I can’t tell you how many businesses (both large and small) I’ve researched which are squandering this incredible opportunity by either not having an Internet presence or just having a couple of pages (or worse yet - flash oriented pages) sitting online doing nothing.
One business I looked at recently sells books. Their website has about 75 words about each book and little else. This leaves many questions in the mind of the buyer. Go to Amazon today and you’ll find most books have a few pages available to read so you can browse online. This is an excellent way to sell book.
Books are just the beginning. The Internet gives you an enormous opportunity to have a huge advertising/marketing machine for your business that is available to any customer all the time and anywhere in the world. No matter what you are selling or what your business, you are doing yourself a favor by having information online about your product or service. This includes pictures, video, brochures, catalogues, menus, schedules, contact information, profiles, special events, discounts, coupons, etc.
If you don’t have a word-rich website written by a marketing professional that is optimized to get traffic from your target market, loaded with links and keywords, you’re missing the boat.
Write or call me for a free consultation. Getting your business online is less expensive that you might think.
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Name: DavID Lerbs
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Location:Fort Lauderdale, Florida, USA
Dave has a Master of Media Arts Degree in Media Production and a Bachelor of Arts in Journalism majoring in Advertising and Public Relations. Winner of Gold and Silver Addy Awards for scriptwriting and video editing, Dave has been a Director of Marketing, Media Production Manager and producer in the corportate, newspaper and broadcast industries.
Exploring the adventurous side of life, Dave was a captain on private yachts up to 120 feet cruising from Chicago to California, the Bahamas, Caribbean, Mexico and Central America. Prior to that, he was a Mate on two of America’s leading yachts, the Forbes Magazine Yacht "Highlander" and the Evinrude Motors Yacht "Chanticleer".
Back on the land side, Mr. Lerbs taught video production and business at the Art Institute of Fort Lauderdale and was a Graduate Teaching Assistant at USC. As a teacher of Language Arts, Critical Thinking and Reading, Dave honed his skills in presentation and message delivery for High School and Middle School Students as well.
Now Dave is the USA Sales and Marketing Manager for an international marine refrigeration manufacturer and at night he puts together optimized websites, videos and photo galleries while working in his pajamas.
Dave brings a unique perspective of life to the promotion of businesses and ideas and can help you achieve your goals in a professional, yet economical way.
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