Mad With Ads
Advertising works - but sometimes even a good thing can be overdone! The news today is that an award-winning television producer, David E. Kelley, is considering giving up producing programming for network television and focusing on pay cable. Read the story: David E. Kelley decries commercials.
Why? Ads. Commercials have grown to nearly 20 minutes of every 60 minute program - not enough time, Kelley says, to create a good story with fully developed characters.
I, too, gave up on network television some time ago. I hardly watch their programming anymore because of all the ads. A growing number of people I know feel the same. Thanks to the immediate response of Internet management of my satellite programming, I stop and start pay movie channels quickly when I tire of the repetition of movies they run. This summer, I have given up completely on HBO, Showtime and Stars. I've seen 'A League of Their Own' and their overwhelming number of 'B' movie offerings. I'll wait until they have something worth watching before subscribing again.
With the explosion in home theaters, on-demand movies, DVD's delivered to your door and old television programs on DVD, 'free' television is in trouble. As a result, your business' advertising budget may be in trouble, too. If you've been delaying updating your marketing to take advantage of today's 'customizable' advertising strategies, you may be missing the boat. Reaching the low end of the disposable income market on 'free' TV, radio and newspapers, while the top target market is no longer part of their audience, can cost you big money.
I think the networks, both television and radio, realize they are headed for extinction unless they make some kind of major change. Right now, they act like drowning men by flooding the airwaves with ads - presumably to stash as much cash as they can before the wheels fall off. This is only speeding the eventual demise of their appeal to advertisers.
I've also given up on newspaper subscriptions. The reporting in my local paper, the Sun-Sentinel is so one-sided when it comes to news and opinion and the sports reporting is like rabid animals eating the carcass of the local teams for pleasure. (The attacks on Ricky Williams sicken me - I was annoyed with Ricky a year ago but now that he's back, get off his back...) Besides, I get their stories for 'free' on the Internet.
Another annoying aspect of 'group' advertising is the bundle of ads I get from the Sun-Sentinel in the mail whether I want them or not. They have been mailing them to every house in the county forever now. I don't read this pile of cheap ads from the newspaper anymore either - they go directly into recycle.
The Sun-Sentinel also annoys me by flooding the market in South Florida with 'advertising tabloids' masquerading as newspapers. 'Edgy' newspapers aimed at rebel youth are little more than advertising tabloids crowded with ads. I've never known anyone who reads them. The Sun-Sentinel has a monopoly on print in Broward County. If you look inside their 'community' papers, the reporting is totally devoid of any quality, just like the main newspaper. Most print news and television news have become vehicles for ads and rarely report anything outside of murders, wrecks and the obvious. Again, the mass media has succumbed to a flood of ads and have become nearly impossible to read or watch.
So, I'm sure you're wondering, what can I do to reach new customers? Today's opportunities for hitting your target market are far better than you'd imagine. You can customize your presentation so that it is narrowly targeted and is served up to people searching for your product or service without the expense of being lost in the crowd with traditional radio, tv and newspaper ads. Call or write me to find out how.
Why? Ads. Commercials have grown to nearly 20 minutes of every 60 minute program - not enough time, Kelley says, to create a good story with fully developed characters.
I, too, gave up on network television some time ago. I hardly watch their programming anymore because of all the ads. A growing number of people I know feel the same. Thanks to the immediate response of Internet management of my satellite programming, I stop and start pay movie channels quickly when I tire of the repetition of movies they run. This summer, I have given up completely on HBO, Showtime and Stars. I've seen 'A League of Their Own' and their overwhelming number of 'B' movie offerings. I'll wait until they have something worth watching before subscribing again.
With the explosion in home theaters, on-demand movies, DVD's delivered to your door and old television programs on DVD, 'free' television is in trouble. As a result, your business' advertising budget may be in trouble, too. If you've been delaying updating your marketing to take advantage of today's 'customizable' advertising strategies, you may be missing the boat. Reaching the low end of the disposable income market on 'free' TV, radio and newspapers, while the top target market is no longer part of their audience, can cost you big money.
I think the networks, both television and radio, realize they are headed for extinction unless they make some kind of major change. Right now, they act like drowning men by flooding the airwaves with ads - presumably to stash as much cash as they can before the wheels fall off. This is only speeding the eventual demise of their appeal to advertisers.
I've also given up on newspaper subscriptions. The reporting in my local paper, the Sun-Sentinel is so one-sided when it comes to news and opinion and the sports reporting is like rabid animals eating the carcass of the local teams for pleasure. (The attacks on Ricky Williams sicken me - I was annoyed with Ricky a year ago but now that he's back, get off his back...) Besides, I get their stories for 'free' on the Internet.
Another annoying aspect of 'group' advertising is the bundle of ads I get from the Sun-Sentinel in the mail whether I want them or not. They have been mailing them to every house in the county forever now. I don't read this pile of cheap ads from the newspaper anymore either - they go directly into recycle.
The Sun-Sentinel also annoys me by flooding the market in South Florida with 'advertising tabloids' masquerading as newspapers. 'Edgy' newspapers aimed at rebel youth are little more than advertising tabloids crowded with ads. I've never known anyone who reads them. The Sun-Sentinel has a monopoly on print in Broward County. If you look inside their 'community' papers, the reporting is totally devoid of any quality, just like the main newspaper. Most print news and television news have become vehicles for ads and rarely report anything outside of murders, wrecks and the obvious. Again, the mass media has succumbed to a flood of ads and have become nearly impossible to read or watch.
So, I'm sure you're wondering, what can I do to reach new customers? Today's opportunities for hitting your target market are far better than you'd imagine. You can customize your presentation so that it is narrowly targeted and is served up to people searching for your product or service without the expense of being lost in the crowd with traditional radio, tv and newspaper ads. Call or write me to find out how.
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